The Freedom Soda Initiative: Growing an Industry with a Purpose

The Freedom Soda Initiative embodies a call to action for the entire cannabis community to play an active role in shaping an industry that is not only profitable but also just and equitable. It represents a commitment to leveraging the successes of legalization to address historical wrongs, offering a path forward that honors the spirit of community, fairness, and shared prosperity.

After passing nation-leading cannabis legalization legislation, Minnesota stands at a pivotal crossroads, with the opportunity to redefine the legal cannabis industry’s legacy and impact on society. The Freedom Soda Initiative emerges as a beacon for this mission, mobilizing cannabis industry members and consumers to contribute actively to a movement that seeks to rectify the injustices of past and ongoing prohibition laws.

At the heart of the Freedom Soda Initiative is the principle that the economic opportunities created by the burgeoning legal cannabis market should extend to address the systemic inequities created by decades of prohibition and to assist those who have been disproportionately affected by unjust cannabis laws. This direct financial support signifies a step towards healing and reparative justice for communities and individuals who have borne the brunt of the war on drugs.

The Freedom Soda Initiative is a call to action for businesses and individuals who are benefiting from legalized cannabis — from manufacturers and distributors to retailers and consumers — to proactively commit and contribute to helping ensure that profits generated from cannabis legalization serve as a catalyst for social change, such as providing much-needed financial resources for legal aid, re-entry programs, and advocacy efforts aimed at supporting those impacted by unjust convictions.

Moreover, the Freedom Soda Initiative seeks to foster a culture of inclusivity and diversity within the cannabis industry. By highlighting the importance of reinvesting in communities most affected by prohibition, the initiative encourages industry practices that prioritize social responsibility over profit. This includes supporting minority-owned cannabis businesses, advocating for equitable licensing practices, and promoting employment opportunities for those with past cannabis convictions.

As we look towards the future, the Freedom Soda Initiative invites everyone connected to the cannabis world — from seed to sale, from casual consumer to industry veteran — to join in a collective movement towards a more equitable and just cannabis industry. Together, we can ensure that the legacy of cannabis legalization is one marked by progress, healing, and the unwavering pursuit of justice for all.

About Freedom Soda

Freedom Soda is a premium hemp-derived THC beverage brought to market by MJ Equity in Rochester, MN; manufactured by Crested River Cannabis Co. in Morgan, MN; and distributed by Granite City Jobbing in St. Cloud, MN. A portion of the proceeds from the sale of each can of Freedom Soda goes directly to Freedom Grow, a nationally-renown, all-volunteer 501(c)(3) organization that provides direct financial support to cannabis prisoners and their families, as well as prison outreach and public education.